Removing the ITC on EnergySage - October 2025

Summary

EnergySage is removing the 30% Federal Investment Tax Credit (ITC) from all solar quotes and savings projections across our platform, effective October 29, 2025. This change reflects the expiration of the ITC for residential solar installations and ensures customers receive accurate, up-to-date information about solar costs and savings. While the federal tax credit is ending, solar still delivers substantial long-term savings for most homeowners through reduced electricity bills over 25-30+ years.

In this article

• • What's changing?
  • Why are we making this change?
  • How quotes and other elements on EnergySage are changing
  • What action do partners need to take?
  • Where will you see this change?
  • When will this change be live?
  • What about quotes submitted before October 29?
  • If you still have installation capacity in 2025
  • Our messaging strategy
  • How to learn more

What's changing?

Starting October 29, 2025:

• The 30% Federal Investment Tax Credit will no longer appear in newly created solar quotes on the EnergySage platform

• Savings projections in the solar calculator will exclude ITC benefits

• All customer-facing estimates and financial modeling will reflect solar economics without the federal tax credit

• Educational content will be updated to focus on solar's value proposition around long-term electricity savings rather than tax incentives

Why are we making this change?

The US Congress passed the OBBBA on July 4, 2025, ending the 30% Federal Investment Tax Credit for residential solar projects at the end of 2025—a decade ahead of its original schedule. This legislation fundamentally changes the timeline for the ITC, which represented approximately $9,000 in savings for the average homeowner.

To qualify for the ITC, systems must be installed (and likely interconnected) before December 31, 2025. Most installers have reported they have no remaining installation capacity before this deadline, meaning the credit is effectively unavailable to new customers shopping on our platform today.

Our commitment is to provide customers with the most accurate information possible. Continuing to show ITC savings would misrepresent the true costs and economics of going solar for the vast majority of homeowners currently shopping on EnergySage.

How quotes and other elements on EnergySage will change

• New Quotes: Any quote generated on or after October 29, 2025 will automatically exclude ITC from calculations

• Quote Packages: Your existing quote package settings remain unchanged—the platform will simply stop applying the 30% ITC reduction

• Solar Calculator: Estimates will show total system costs and savings without factoring in the 30% federal tax credit

• Savings Projections: Long-term savings calculations will focus on electricity bill savings accumulated over 25 years of system operation

What action do installers need to take?

No action is required. This change will be implemented automatically across the platform on October 29, 2025.

However, we recommend:

• Review your messaging: Consider how you discuss solar's value proposition with customers who may be concerned about the ITC expiration

• Emphasize long-term savings: Focus customer conversations on cumulative electricity bill savings over the system's 25-30+ year lifespan

• Highlight available incentives: Make sure customers know about state, local, and utility programs that may be available in their area

• Promote TPO options when appropriate: For customers without sufficient tax liability (retirees, low- to moderate-income households), leases and PPAs may offer better economics than ever

Where will you see this change?

This change will appear across the entire EnergySage website and Marketplace:

• Solar calculator and cost estimators

• Quote detail pages and comparison views

• Savings projections and financial analysis tools

• Customer-facing educational content

• Email communications and marketing materials

When will this change be live?

Effective Date: October 29, 2025

All new quotes generated and all platform calculations performed on or after this date will exclude the Federal Investment Tax Credit.

What about quotes submitted before October 29?

Historic quotes will not be modified. Quotes submitted before October 29, 2025 will retain their original calculations, including ITC benefits.

However, expired quotes are now clearly marked on the platform so customers understand they are no longer valid. If a customer did not move forward with solar and wants to continue with your company, they'll need to request an updated quote. Any new quote generated after October 29 will automatically exclude the ITC.

If you still have installation capacity in 2025

If you still have installation capacity to complete installations before December 31, 2025, and want to continue offering the ITC to eligible customers, you have an option to manually include it in your quotes.

You can add the ITC value under a different tax credit field on the quote form (see screenshot). This allows you to reflect the 30% federal credit for customers whose systems will be installed and interconnected before the year-end deadline.

Important limitations:

• This only applies to new quotes. Quotes that are edited after October 29, 2025 will not automatically include the ITC

• Installation timing matters. If the predicted installation date of an edited quote is in 2026, the ITC will not be included, even if you manually add it

• Manual entry required. You'll need to calculate and input the ITC value yourself for each applicable quote

This workaround ensures you can still serve customers who are able to go solar before the deadline while the platform defaults to the post-ITC reality for the majority of shoppers. 

Our messaging strategy:

We’ve always positioned solar as one of the strongest investments a homeowner can make. We still believe it is, even without the tax credit. While we’re no longer mentioning the ITC, we will continue to educate homeowners on the value of solar through:

• Emphasis on electricity savings: The primary source of solar savings comes from avoiding 25-30+ years of utility bills, not from tax credits

• Focus on market fundamentals: Electricity rates have increased 32% over the past 10 years and continue rising 2-3% annually—this trend continues regardless of tax policy

• Highlight other incentives: Many states, municipalities, and utilities offer rebates, performance incentives, and net metering programs that improve solar economics

• Support for TPO options: We're investing in product improvements and commercial relationships to make quoting lease and PPA options easier on EnergySage

Need help positioning solar in the post-ITC environment? We have content to help! Read and share the following articles to help your team and your customers get up to speed:

• Solar still pays for itself—even without the tax credit

• Solar leases: What to know before you sign

• Solar panels now boost home values by up to $79,000, new study reveals

• How much money do solar panels save?

How to learn more

For questions about this change or guidance on discussing solar economics without the ITC, reach out to your Partner Success Manager.